Converse tries to be back

Although not in the spotlight in latest times, i’ve always liked Converse, kind of classy for me since the days i started to follow NBA (both Magic and Bird wore Converse). Now they’re owned by Nike and they’re trying to come back with some interesting efforts, like their new site done by R/GA and released today.
There i found many product-related stuff, like i.e. how to customize some Chuck Taylor shoes, but also some valuable brand content, like “All summer”, a video i saw a couple of weeks ago at Computerlove (by Anomaly New York and done by Psyop)

Guess some things never die and only need a little push to be back