Old Spice “Responses” campaign

W+K released this case-study video on the Old Spice “Responses” campaign that took ad-world by storm a couple of weeks ago:

Extremely well told, there must already be some gold and titanium awaiting to be delivered to Portland. BTW, loving the current layout of W+K’s site also.
(via Creativity)
UPDATE: looks like W+K asked Youtube to remove the video, there is still a copy in the link above