Find Red

The five colourful M&M’S spokescandies are looking for their outspoken brother, Red. Canadians will have a chance to win a red smart fortwo coupe by helping with the search in a new online promotion called Find Red created by Proximity Canada.

The search begins on www.findred.ca, where participants can use a version of the Google Maps Street View API to look for three virtual Toronto locations where Red is hidden. To help with the search, the M&M’s characters will seed clues to Red’s whereabouts on various social media channels, including Facebook, where the brand has just launched a new M&M’s Canada fan page.