Carlsberg: Unbottle yourself

Carlsberg Sweden is on a mission to unbottle the courage that brews in all of us. Not just any courage but the kind you need in social situations.

The people of Sweden are generally cautious and reserved so Akestam Holst Stockholm created a competition and social app for iPhone and Android to change all that. Their goal? To find and reward Sweden’s most courageous.The app contains over 500 missions. Each represents a social challenge. Many missions require you to use smart phone features and social media to succeed.