Mexican Red Cross 2011 fundraising
“Your coin saves lives” is the claim for the 2011 Mexican Red Cross campaign, focused on raising funds for natural disasters, such as floods, mud slides, draught and hurricanes, that always demand huge amounts of the institution’s resources.
“Toy Claw Machines” were designed, each one of them containing hundreds of dolls waiting to be rescued by the people, their coins symbolically saving a life by lifting one of the 12 existing characters.
The agency is JWT Mexico.
