Stop the Multiple Sclerosis journey via Lowe Pirella Fronzoni Italy. Support and share the first Url Story ever. This new site is about raising awareness of multiple Sclerosis. You click the right arrow and the story unolfds in the url bar. Must have cost a load in url registrations 
Supposedly a world first! Take a look.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen
Great idea.
Bravi.
Love it…
I was entertained by a similar idea using the famous line from taxi driver:
http://you-talking-to-me.com
That was about 2 years ago…
Vecchio vizio della scuola S&S.
Anche l’ultimo Young Lions risulta perfettamente copiato da un banner turco fatto (meglio) solo 4 mesi prima e uscito regolarmente su bannerblog.
World first??? ahahah.
Done by jodi… in 2008!!
Sorry, is this project made by Lowe Pirella, isn’it? Why did you mention S&S?
(Scusate, ma non e’ fatto da Lowe Pirella?
Cosa centra S&S?)