CP+B gives Kraft a twist

Kraft is not a brand we post about often. I’m sorry to say it, but their creativity isn’t usually that good. However, these two TVC by Crispin Porter + Bogusky are worth sharing. The first one, in particular, is lovely.

Yes, I really think there are agencies out there, and CP+B is one of those, that have the ability (and the personality, let’s be honest) to make any brand or product look nice.