Interview series v15 - Nathan Cooper

Here we are again with our interview series. Today we meet with Nathan Cooper, Creative Director at Anomaly London and jury member at this year’s One Show Interactive.

Q1. What is the number one thing about your job that gets you out of bed in the morning?
I go to work everyday because I like the idea that, as someone that works in this industry, I might be able to make something that has a use or value to someone - something that people might want to look at or play with.

Q2. What are your favorite sites/digi campaigns right now?
Heineken Star Player and The Worlds Biggest Pacman, both of which are games…

Q3. Who is the new kid on the block - the agency/business to watch for the future?
Google Creative Lab, Facebook Creative Lab (which I’m guessing will happen soon) and all the other tech companies that will undoubtedly do the same. These people are creating the most interesting stuff right now, because they don’t look at what we do in the same way we do.

Q4. What sector would you say is furthest ahead in digital marketing at the moment?
As above.

Q5. What technology or initiative is most likely to revolutionize Web/mobile marketing?
Services that remove ad’s if you pay Premium (Spotify) or that reward you for your interaction (Blyk) are pretty interesting. I’m not sure they will revolutionise ‘web/mobile marketing’ (not my words), but the idea that the interruption can be removed is something that makes me smile.

Q6. If you could wave your magic wand and change one thing about digital marketing what would it be?
Stop the slide back into the campaign mentality.

Q7. What’s the biggest mistake people are making in mobile/Web marketing?
The internet is for life, not just for Christmas.

Q8. What is the most useful resource site/blog you use?
My lovely Google Reader.

You can follow Nathan @Rubbishcorporation.