Nike The Pool. The full story

Looks like Nike has the creativity & capability of doing great things with swimming pools that are abandoned or are about to be demolished… Exactly one year ago, they did a great project in Paris, at the Molitor swimming pool. This year they took over a swimming pool in East London to create an amazing BMX event.

The video recap is fascinating to watch, almost as much as the event itself.

The video explains the whole story of the swimming pool which was about to be demolished and get replaced by a car park and that now, maybe, will be saved. There is a fan page to join on Facebook if you want to Save the Pool.

Great job by my friend Gino and his team at Nike UK.