Hahn Super Dry

Aussie beer ads have always hovered around the theme of blokes, mates, manly men… topped off with humour. This ad then does not disappoint. It’s backed with the theme from 80s TV series Knight Rider.

As part of the campaign, the tagline ‘Pioneering Beering’ has been created to “speak to Hahn’s commitment to innovation and relentless improvement in brewing,” said Ralph Simpson, brand director premium for the company.

Agency is Publicis Mojo, Sydney