Budweiser Ice Cold Index

The hotter the day, the less you pay. It’s this easy. Download the Budweiser application on your smartphone (works on iPhone, Android, Blackberry and Nokia) and get discounts or even a free beer if the weather is very hot.

A brilliant example of mobile marketing integrated with retail.

The amusing concept has been launched last month in Ireland. And this is an important information if you are Italian like me and/or you come from a warm country. As a matter of fact, otherwise you will find it super odd that you get a free beer when the weather is considered super hot meaning 20 degrees

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