Atrapalo: selling travels through “Inception”

Or at least that’s how it looks last Atrapalo campaign, where TV is used to showcase a teaser ad where “Revivelo” (“Re-live it”), a misterious firm, tells you that they can implant some memories in your brain:

An interesting approach to the fact of travelling in order to gain new life memories, it reminds me of movies such as “Inception” or “Total recall”. The agency is DoubleYou in Spain.