Coca-Cola The Friendship Machine

Cannes and any other advertising award always generates a lot of buzz on whether or not the best creativity has been really identified and awarded. Of course everybody has a personal opinion and point of view. So we are not here to discuss whether the jurors in Cannes got it right or wrong. Our pragmatic and objective-wanna-be point of view is that Cannes gives us the chance to be exposed to a lot of great ideas. So, in the spirit of Adverblog, in the next few days we will feature a series of campaigns that have been presented in Cannes. They might not be the winners. Just our favorites.

Let’s start with Coca-Cola and The Friendship Machine. Getting a free can of Coke becomes fun (not necessarily easy) with a little help from a friend.

The agency is Ogilvy Argentina, and they actually just won a Gold Lion in the Outdoor category.