Snickers Sessions: You are not You

Snickers in Australia are opening their global creative “You’re not you when you’re hungry” and applying it to music. Electro act Miami Horror and hip hop artist Phrase are challenged to cover a song from a completely different genre, and thereby be seen in a completely different light.

Every vote will raise a dollar for Heaps Decent – a not-for-profit initiative dedicated to finding and nurturing the creativity of underprivileged and Indigenous young people. The first 500 newsletter-signups get the songs for free, all other proceeds again go to Heaps Decent.

Snickers Sessions has its heart in the right place, and I look forward to the creative results. Let’s just hope the artists don’t turn into divas like Aretha Franklin and Liza Minelli in the Snickers TVC here

Links:
Snickers Sessions
Heaps Decent on facebook
Agency: BBDO Melbourne
Phrase - Clockwork
Miami Horror - Sometimes