Umbro & The NY Blackout

A lot of people claim they are often boring, but I’m a big fan of animated commercials. And this 2 minutes video by Umbro is lovely executed even if, I must admit it, it lacks a bit of energy.

To commemorate the New York city blackout of July 1977, Umbro have created a special edition range of products for the New York Cosmos. The collection has been inspired by the moment that star defender Carlos Alberto Torres arrived in New York in 1977, in the midst of the blackout. The animated video takes us through Carlos’ recollections of the time in a slow, emotional pace.

The agency is Anomaly. Animation by Buck and Bicoastal.