Diesel Island: The musical

Nice one by Santo London and my good friends at Diesel. An online spot that looks like a musical and celebrates ideas and stupidity.

I like the idea a lot. Reminds me of the good old foolish times when Diesel was working with KesselsKramer and its irreverence was witty and awesome.

To be totally fair I must also add that I find the execution a little bit too long/slow. One minute would have probably been enough. Also, I don’t like the singers/models being completely out of sync. I appreciate that is done deliberately, but personally I think it affects the overall quality of the execution.