The LivingSocial Taxi

Taxis are becoming a great media for unexpected cool advertising. Look at what happened in London, where an everyday taxi was converted it into a surprise LivingSocial experience.

Unsuspecting passengers hailed in the cab and got to make a choice—carry on to their original destination, or ‘roll the die’ and go for an exciting experience.
Pretty smart idea to deliver the message of Living Social local deals.

The agency is Mind’s Eye.