Nokia N8 - Gulp

After scoring big with the smallest animation ever shot (Dot), the Nokia N8 campaign returns with the largest stop motion set ever built. Their world record attempt called Gulp was shot on a real Nokia N8 and is the beautiful story of a fisherman being gobbled up by a monstrous fish - and luckily being spat out again. The whole endeavor is pretty massive.

As you can see, even the sharing on Twitter and facebook has been carved into the sand and using the hashtag #nokiagulp is a progressive move as well - use people’s Google-reflex to search rather than remember and type in straight URLs. The Making Of reveals the story behind Gulp for which animation masters Aardman collaborated with agency W+K London.