Red Bull races the Formula Face

It seems like Sebastian Vettel continues to dominate the real Formula 1. Now Red Bull sets out to gain pole position in another kind of race: doing the best browser racing game with facial expression controls. Gentlemen, start your engines please.

In Red Bull Formula Face, the user controls a racing car using their webcam. Face-tracking technology recognizes facial movement as well as the user’s facial
expressions. Thus, the user can start a turbo boost by blinking, steer by tilting their head, activate a variety of specials by grinning and by making faces, trigger so-called photo-bonuses.

Connect via Facebook to involve your friends. Download and print a PDF of your customised racer and you can get busy glueing together a replica. How cute is that?

Red Bull has a nice history of pushing the gaming envelope on the web. And this game was constructed using Shockwave (you might have to update your browser) and is still in Beta. So please give it a bit of time to find the right gear and gain traction.

Agency: Buzzin Monkey