The Bling Bling Shopping Family

I feel like starting this new week with a touch of craziness. There is a new commercial made in Spain that is pretty unexpected and very well produced. A cheesy video music clip to promote a big fashion shopping center in Barcelona and its discounts’ booklet.

It’s a pretty nice ad and I definitely admire the bravery of such an approach. But, honestly, I wonder if expecting to run a campaign only on the basis of this video going viral isn’t a bit pretentious.

The agency is Sofa Experience Communications.