IKEA & the Kitchen to climb

I know you guys love IKEA. So here comes their latest TVC by Forsman & Bodenfors just launched in Sweden to communicate IKEA now has more appliances than ever. I kind of like it because, as usual, when you watch it, you get the light feeling of joy that makes you fall in love the Swedish brand.

But it’s interesting to note a viewer’s comment, who wrote that the ad rather gave him the idea the kitchen is complicated to use. If I think about it, I think I can agree. What about you?