adidas unleashes the bull

Derek Rose, star player of the Chicago Bulls and youngest player ever to be crowned MVP gets his second signature shoe, the “adiZero Rose 2″ . And since at adidas they are all in, this is accompanied by an emotive launch ad. See Derek enter the “Plaza de Toros”,  speed past picadors, spin around the matador and slam dunk. And get showered in (what else) roses.

The shoe features “All Flights Cancelled” on the tongue - supposedly to represent how his play alters opposing teams’ future plans. By no means is this a stab at fellow Bulls legend Michael “Air” Jordan who happens to endorse rival Nike.

If you are a keen follower of the f-commerce movement you will be interested to see that all facebook followers of adidas Basketball get the chance to participate in a one-hour flash sale ahead of the shoe’s official release in stores.

Directed by Stacy Wall with music by DJ/producer Araab Muzik this is the work of 180 Los Angeles.