Print ads with sound

I realized we have become 99% digital communication geeks, and we have become a bit too picky, not really posting about print advertising anymore. This is kind of silly, I have to admit. Great ideas are great ideas. And great digital campaigns are not necessarily better than great campaigns for traditional media like print or outdoor. These three ads by Ogilvy Thailand made me realize we should not be “racist” with creativity. If it’s not founded on a good (possibly original) idea, advertising is garbage, regardless of the media. Print advertising is alive. And fights with us.

Don’t you agree that this series of ads to promote a brand called Shera (which produces sound-proof wall solutions) is simply fantastic? I love the way art & copy play to create a bi-dimensional visual piece.