Pretty cool AR app for the new VW Beetle. You need to download the app and then point your smartphone/tablet at the outdoor posters to get the full experience. It’s nicely produced. The video below demonstrates this but I really wonder how many consumers will go to all that effort just to watch an ad?
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy
