Heineken’s Social Tree

Just days after Heineken announced a global partnership with Facebook, a first activation popped up. Heineken Singapore turns the good old Christmas tree into a social tree, by enabeling consumers to turn a digitalized tree into a special wish to their closest friends.

The activation runs on Facebook, but the tree is also build as an actual installation which  consists of 48 LCD screens and is 11 meters high. It will be placed on Clarke Quay in Singapore and will show some of the submitted messages in real life.