ABSOLUT Purity: No ink, only paper, light and shadows

Here’s something to sink your digital teeth into. Vodka brand ABSOLUT commissioned German artist Simon Schubert to create an artwork about purity. His solution was letting only light and shadow create the picture, using a special folding technique. The piece is currently on exhibit and heavily guarded, as a bus shelter in Paris.

Since December 14th ABSOLUT Vodka has taken over one of Avenue de l’Opéra’s bus shelters in Paris. The unique poster portrays the limited edition multi-sided bottle released at the end of the year. Watch the making of here:

Agency: TBWA\BEING, Paris