Heineken opens your QR world

Wearing a slogan on your t-shirt is so passé. This summer Heineken Poland have used customised QR codes to let you say what needs to be said. Punters at the Heineken Open’er Music Festival were able to get personal statements encoded and turned into QR code stickers. Other festival guests could then scan the codes and strike up a conversation based on the statements.

In their never ending quest to hook up with a hottie ‘open their world’, more than 5,000 music lovers tried the message in a sticker.

Agency: Leo Burnett Warsaw