LG unusual product demo

Let me tell it straight, I am not a big fan of the approach. But the hook is quite good.

Watch this video :

Now I guess many of the viewers will look at it a second time … Did you ?

It is always risky for a brand to put their products in a situation where they are stolen, and especially when you kind of promote shoplifting. It is also risky to make a viral, not branded, but clearly commercial. The allocation to the brand will be good, but it can be perceived as cheesy. That said, I must recognize the demonstration worked for me as I have now in mind LG screens can be really really slim.