Edwin, beautifully made in Japan

Advertising and brand communication can be beautiful and engaging in many different ways. Take the example of this video by Edwin, a Japanese denim brand. I love it. It’s a behind the scenes look at their manufacturing, and at the people that create such a unique product.

Small brand (and small budget) doesn’t mean basic or poor advertising. Think simple. think beautiful. And most of all, don’t forget who you are talking to.