Welcome to the #KobeSystem

Brand new Nike Basketball TVC featuring Kobe and a series of celebrities like Richard Branson, Kanye West, P-Rod, and my “friend” Jerry Rice, trying to get access to the Kobe System. Where do you go from the top? You go over the top. The #KobeSystem: Success for the Successful is Kobe’s winning, results-oriented philosophy on how to adapt to succeed. You’re Welcome.

Check out also one of the teasers released last week.

Kudos to my friends Enrico and Colin. This story is hilarious!