Switch Channel - Move Homes

When property prices slumped in the United Arab Emirates, moving & storage company ‘The Box’ wanted to stand out with their TV ad. They wanted to demonstrate how easy and worry-free it is to move with them. Their idea: moving with us is as easy as switching channels on your remote.

Unfortunately their website is a bit too straight-forward for my taste, but maybe the rush of new customers will lead to bigger investment into online as well.
Great to see some good work from the Arab world. Please keep submitting from all corners of the earth.

Agency: Leo Burnett Dubai