Chrysler calls half-time in America

You probably have all seen Chrysler’s Superbowl ad in which Clint Eastwood gravely pep-talks America as a nation. The YouTube channel adds a nice data visualisation of the video’s spread. Add your reach on Facebook or Twitter to get the message out there.

This ad is very patriotic to start with and now, in a clever strategic use of the web, tweeting and sharing almost becomes an American citizen’s duty. Go check out the YouTube channel here.

My question: does it work for all you non-American readers? Can one still separate national and international effect of any ad? Or is this irrelevant for Chrysler, as they need to turn around the brand in the US first?

Please add your thoughts as a comment.