MISEREOR puts 2 Euros in motion
This is a great idea for turning a charity donation into an experience. German agency KolleRebbe has produced this interactive outdoor poster that shows how your donation puts a lot of things into motion. And it takes a picture of you (the donor) and posts it into facebook.
Your picture is even displayed within the poster and a QR code leads to the gallery and more information on Facebook. I am sure many donors simply want to see things turn and move, just like when they were kids.
The agency KolleRebbe created the line “Mit 2€ viel bewegen” (“Put a lot of things into motion with 2€”) for Catholic charity MISEREOR and placed the poster at Hamburg’s airport.