Swipe to unlock truth about Guantanamo

Amnesty International has repeatedly campaigned against Guantanamo, where the U.S. government holds detainees it suspects of terrorism. On the camp’s 10th anniversary Sweden’s AI campaign has cleverly used iPads and in particular the gesture of swiping to visualise support for the detainees.

Signing the petition with your finger on the iPad worked together with an animation across the facade & digital billboard of the building across the street. The creative is a continuation of the sliding bars ad below:

Agency: Garbergs