Tim Burgess tweet creates cereal

An amazeballsocialmedia story indeed: Charlatans frontman Tim Burgess tweeted his followers that he wanted to create a breakfast cereal called “Totes Amazeballs”. Joking or not, Kellogg’s heard about the idea and reacted in record time. Now Tim has indeed created a unique breakfast dish, thanks to one tweet.

The cereal is based on Tim’s favourite cakey treat Rocky Road, mixing Coco Pops Rocks, marshmallows, shortbread pieces and raisins. ‘They’re Schhhweet’, as it says in best Mancunian on the package which is depicting a cartoony version of the famous britpopper.

I think it is remarkable at which speed brands monitor and zero in on social media opportunities,  in order to create a story worth sharing. As Kellog’s UK tweets, this product was a one off and is not on sale.

“yes we worked with Tim to make him his own “totes amazeballs” cereal. It’a a one off only for @Tim_Burgess”

Guess, we will have to tweet some more to bring it into the supermarkets.
Full story here.