Paris, basketball and the beauty of diversity

In France Nike Stadium and Pigalle Paris have teamed up to support local basketball team having a strong sporting and social background. The project is called “AMATEUR BASKETBALL” and for their first initiative they’ve chosen a team called Goutte d’Or Basket Bali based out of Barbès, one of the most ethnic-mixed neighborhood of Paris.

Stephane Ashpool (Pain O chokolat/Pigalle) who initiated the project, has collaborated with the Dutch film maker Paul Geusbroek (Cake Film) on a video made in Barbès which documents the unique energy and diversity of this neighborhood. It’s a very beautiful piece of video storytelling that takes you beyond the touristy polished Paris.