Easter sites are yummy

Now in its third year, the Lindt Gold Bunny Hunt has become Lindt’s primary Easter marketing strategy, creating fun for all chocolate lovers. This year’s Hunt saw DraftFCB Sydney create an enormous illustrated Swiss Easter wonderland (think Where’s Waldo/Wally) in which the elusive Lindt Gold Bunny hides in different locations every few days.

Hunters who find him go into daily draws to win Lindt products.

Find the site here

And the ‘behind the scenes/making of…’ of the illustration below which is pretty cool.

Credits:
Creative Director: Simon Edwards

Art Director: Steve Liu

Copywriter: Josh Aitken

Digital Designer: Chris Maisano

Digital Strategist: Alex Roper

Illustrator: Kieran Rynhart – International Rescue