Buy chocolate with a good deed

Sweet idea made in Denmark: a store where you can purchase chocolate not with cash or credit cards, but just with the promise of a generous deed toward a person you care for. The Anthon Berg Generous Store, a chocolate pop-up store in the center of Copenhagen opened its doors last month to remind people how sweet and meaningful it is to give chocolate to the people we love.

The chocolate was ‘priced’ differently, so people could pick a box according to the good deed they were willing to do. There were more than 30 different payment options ranging from ‘Serve breakfast in bed to your loved one’ to ‘Don’t comment on your girlfriend’s driving for a week’. Most popular was ‘Help clean your friend’s house’ while the least popular was ‘A week where you don’t lie to your father’.

The ‘cash registers’ were ipad devices that ensured people’s generous promises were posted on the Facebook profiles of both the giver and receiver of the generous deed. This created just enough peer pressure to ensure they made good on their payment. Many people even provided evidence of their good deeds in the form of pictures on Anthon Bergs’ Facebook page.

The agency behind the project is Robert/Boisen & Like-minded.