Intel Ultrabook Temptations

Intel has launched an international experiental campaign called “Ultrabook Temptations” featuring a series of six light-hearted social experiments. They consist of a variety of ‘Volkswagen Fun Theory’-style set ups in public, across Australia, Indonesia and Thailand. Everything was based on the question “What would you do for an Ultrabook computer?” with the laptop literally rotating in a glas cube in front of the participants.
The Thai boxing experiment (“Powerful Temptation”) is my favourite, since even the losers had a lot of fun:

The campaign is running online via You Tube and the Intel Ultrabook website. There is a longer article on the campaign here.

Agency: The Monkeys