The pizza emergency button

From Dubai, a very fun and smart concept: the Pizza emergency button. It’s a Bluetooth enabled fridge magnet to push every time you want your favorite pizza delivered to your home. The magnet is not for everybody, but just for VIP clients, the most loyal customers of Red Tomato Pizza.

The order is preset based on your order history and you just need to confirm it by replying to the text message you will receive when the order is submitted.

Watch also the teaser video below, it’s kind of cheesy, I know, but I do believe the idea of this service is extremely smart.

The agency is TBWA\RAAD Dubai.