Smart Argentina: a car inside Twitter

A smart one, for Smart in Argentina. Using tweets as animation frames, and asking people to scroll down their Twitter page, Smart showed their car fits in every tiny space, even in a Twitter timeline.

You can check the video…

…but it’s probably funnier to scroll their Twitter page down for yourself pressing “J” (to go forward) or “K” (to go backwards) keys. I think it’s neat, because this could be the beginning of a storycomic format inside their timeline, for people to go and discover new adventures, not just parking the car, like in this first one.

(done by BBDO Argentina, thanks for the shout out Patricio Bruno)