Flash mobs are hot (again?)

When it comes to flash mobs, the recap of the initiative is most of the times more relevant, from an advertising standpoint, than the flash mob execution itself. The buzz generated through social media and the number of views on Youtube are the metric that can really make the difference and judge the success or failure of an idea. Last week we posted on Facebook, and we share again here, a fun initiative made in Belgium that got almost 20 million views on Youtube.

Today it’s time for another fun campaign that is reaching 2 million views bar. Watch what happens when you ask for directions to someone with a terrible breath… Nice one by Tic Tac.