Vocal browsing: more than a gimmick

A website that can be navigated only using your voice probably is not a totally new idea. What is new and smart is that someone actually used the gimmick to reinforce and deliver its business proposition. Your Music School is a school for vocal education in Hamburg. To generate more applicants for the school‘s vocal coaching courses they launched a website that could be navigated without a mouse but by using one‘s own voice. The eight menu items on the navigation are arranged on a scale. By singing the appropriate notes one can directly hit the desired menu item and discover in playful interactive way the services provided by the school.

You can try it yourself here (it’s in German though).

The agency is Red Rabbit, Hamburg.