Video of the day: Sexy never takes a day off

This is not a running commercial. The Chase is actually the latest Agent Provocateur video, quite different from the usual sexy sophisticated style.

The insight and the approach, less blatantly sexy, less sexist, more realistic, remind me of the latest Axe Shower Gel campaign (see Axe new generation boyfriends). Sign of the times?

I do like the “think different” approach, but I also think this video kills Agent Provocateur’s brand coolness. It would have been perfect if this was a promo for a new performance underwear line… But since it’s not, I feel it fails to deliver on the luxury lingerie and aspirational brand promise.
What do you think?