Kraft Mac & Cheese Likeapella
Via our old friend Tom Markham. Kraft Mac & Cheese on Friday rolled out a special thanks for Facebook fans — a nearly seven-minute song that namechecks people who “liked” a post from the brand earlier this week.
The brand enlisted the help of the YellowJackets, an a capella group, to thank all the 4,800 fans who “liked” the post on Tuesday. The post set a “like” record for the brand.