Lynx Invisible Anarchy

Imagine a house full of anarchy - but the only way you could see it, is if you wore the right glasses! Lynx Australia promoted their new scent Anarchy (for men and women) with a world-first ‘invisible video’ stunt. A house in Sydney’s busy party district Darlinghurst was decked out with large LCD screens instead of windows. Wearing the right kind of (polarised) glasses was the only way to discover the sexy and anarchic things going on within the house.

I saw the installation at the time and it makes for a pretty cool experience. I am sure the screen technology will enable plenty more videos to become invisible/visible.

Agency: Soap
Production: Finch