Alcatraz food delivery

Spectacular campaign made in Spain to promote the first season of the TV series Alcatraz. With the goal of making people life a prison-like experience without leaving home, a “special” food delivery service was created. I don’t wanna tell you more, watch the case study video.

I would have loved to be part of this experience, looks like it was a lot of fun! And the customer service center is simply hilarious.

The agency is Leo Burnett Iberia, thanks Fred for sharing it!