Autodance : every advertiser’s dream

Every advertiser’s dream - create a service that people actually want to use to in order to create their own content about your product and share it with all their friends.  The trick with this kind of approach is often brand relevance.  What I like about this launch campaign for “Just Dance 3″ is that the user generated content is so strongly linked to the product experience itself which is inherently social, (a little silly), but fun .

CP+B Gothenburg created a mobile app that proves that “anyone can dance”.  Users could record their friends doing stuff and the app syncs their movements to a choice of dance tracks from the video game resulting in a personalised clip that was ready to share.

It just picked up a gold pencil at the one show awards.