Twitpoker for success

How can a small new business with zero brand presence on social media gain over 1.5 million impressions in one day? Well, looks like gambling is the answer… Pick five influential tweeters, put them around a poker table and broadcast the game on the Web, allowing their followers to help them playing their hands.

The idea is damn smart, but I can’t help feeling disappointed the concept has nothing to do with the brand which, for your info, it’s a travel agency.

Young & Rubicam is the agency.
Thanks Sebastián for sending this through.