Coke Download The Concert

This idea by Coca-Cola Colombia is kind of crazy. And this is probably the reason why I like it, even if I feel the engagement model with consumers was pretty complicated. But let’s get to the point… Coke organized a live concert where the band was playing on a stage at an altitude of 50m. In order to bring the band down to earth, the audience had to literally and manually “download” them.

The public was prompted to discover Coke FM, an online radio station, with the trigger that by downloading the songs of the band, the performers would have also been lowered closer to the public.

The agency is Ogilvy & Mather Colombia.
Thanks Mauricio for sending this through.